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What is Homegrown?

How does Homegrown work?

Updated over 3 weeks ago

Homegrown is more than a marketplace—it’s a way to stay connected to your community, build lasting customer relationships, and grow your local business.

Whether you’re a home baker with a loyal following, a small-scale farmer, or a soap maker just getting started, Homegrown helps you meet your customers where they are—online and in person.

For Vendors

Think of Homegrown as your digital storefront for local pickup. You can list your products, update your inventory, and share your location for pickups—whether that’s a farmers market, pop-up, or your front porch. When customers place an order, you’ll know exactly what to prepare and where to bring it.

Let’s say you have a few regulars who always buy pies from you on Saturdays. With Homegrown, they can follow your storefront, pre-order the flavor they love, and pick it up on market day—no more worrying about sell-outs or guessing how much to bake. You save time, reduce waste, and make your customers feel taken care of.

Even better? When a shopper visits your storefront, they’ll see other local vendors nearby who are also on Homegrown. That means your audience is supporting the whole local community—not just one business at a time.

And here’s the best part: Homegrown handles all the behind-the-scenes work—payments, order tracking, customer notifications, and pickup coordination—so you don’t have to. It’s a seamless experience for both you and your customers.

For Shoppers

Homegrown gives shoppers a simple, reliable way to support local makers. They can browse nearby vendors, place orders anytime during the week, and pick up everything in one stop at the designated location.

The platform takes care of the logistics—payments, order updates, notifications, pickup reminders—so you can focus on doing what you do best.


Let us help you keep your customers close and your community even closer. Homegrown is built to make local feel easier, more personal, and more sustainable—for everyone.

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