Why Optimizing Your Storefront Matters
Shoppers on FindHomegrown.com are looking for quality local goods—and convenience. A well-optimized storefront helps customers:
Trust your brand
Understand where and when to pick up
Browse and buy faster
This guide walks you through optimizing your profile, products, and pickup setup to boost sales and repeat orders.
Storefront Basics: Build Trust and Clarity
Store Name & Branding
Choose a clear, memorable store name that reflects your products and local presence.
Use a cohesive color palette and logo that feels natural, artisanal, or farm-fresh (greens, earth tones, hand-drawn logos work well).
📜 About Section
Write a friendly, authentic paragraph (150–250 words).
Share your mission, origin story, and what makes your goods special.
Mention local roots, e.g., “We grow everything on our family farm just 10 minutes outside town.”
Example:
“Hi! We’re the Taylors, a third-generation farming family bringing you fresh-picked produce and handmade goods from our little corner of Vermont. Every tomato, jam, and bouquet you see here is grown or made by us with care.”
Pickup Locations
📍 Pickup Locations are essential to your store showing in local results on the homepage. Pickup Locations tell shoppers where and when they can get their items—and they’re required for listing Events.
Best Practices for Pickup Info
Offer at least one consistent pickup location, such as:
A weekly farmers market
Your farm stand or boutique
A regular porch pickup day/time
Add multiple locations if feasible (market + home + special events).
Set Up Your Products for Pickup
🛍 From the Products Tab, you can organize, update, and add products that clearly communicate how and when customers can get them.
Product Description Tips:
Write a short, clear product description in 2–3 paragraphs or bullet points. Include:
What the item is
How it’s made/grown
Pickup availability
Prep time (if applicable)
Example:
Fresh sourdough, naturally leavened and baked on Saturday mornings.
Pickup Saturday at the Downtown Market (9–12) or weekday porch pickup (Tues/Thurs 3–6pm).
Order by Friday 6pm for weekend pickup.
Add Great Photos
📸 Photos help shoppers imagine your product in their life. On Homegrown, images are especially important since many customers pick up in person—they want to know what to expect!
Images That Convert
Use natural light and simple backgrounds (wood, linen, white or soft color).
Show:
The product up close (clear, no filters)
The product in use (e.g., bread sliced, bouquet held, soap lathered)
Packaging or pickup-ready format
Example Image Gallery for a Jam Seller:
Jar close-up on rustic table
Jam spread on toast
Picnic basket with jars
You holding a box of jams at the market
Ideal Image Count: 2–5 per product
Add Events (Optional, but Recommended)
If you attend regular markets, pop-ups, or host on-farm days, Events let you promote those dates to shoppers.
📆 Event Tips:
Post events weekly if you attend a regular market
Include product highlights or specials (e.g., “First day of strawberries!”).
If you're taking your shop on the road for a special event, add it as a standalone location then create an event for it.
Keep Your Site Active
Post weekly (what’s new, what’s available). Your followers will receive these updates in email and they show on your site.
Create Posts to remind people about order deadlines and new pickup options.
Add Photos to the gallery to show off your booth, stand, and display.
Post a “Meet the Maker” photo or video.
Share Your Profile on Social Media
What You Do: From the Vendor Dashboard, click "Share Your Profile" to copy the link or post to social media.
Example Social Posts:
🌻 New this week: strawberry basil jam + market bouquets!
🛍 Pre-order now and pick up Saturday at the market or Thursday at the home stand.
👉 [yourstore.findhomegrown.com]
✅ Why It Works:
Simple caption, emojis for readability, and direct link to shop. Post it to Instagram, Facebook, or local groups.