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Setting up your vendor store

🛍 How to Set Up Your Store on Homegrown (Vendor Guide)

Updated today

Welcome to Homegrown—your online storefront for selling local products through pickup, farmers market handoff, or local delivery. You bring the goods, and we’ll help you connect with nearby customers—fast.

Let’s get your shop up and running in just a few steps!


📲 Step 1: Download the Homegrown Vendor App

To get started, download the Homegrown Vendor app on your mobile device:

  • Download on the App Store

  • Get it on Google Play

The app works on both iOS and Android.


🔐 Step 2: Create or Log In to Your Account

You can sign up using:

  • Email and password

  • Google

  • Apple

  • Facebook

Already have an account? Log in with your existing credentials.

Forgot your password? Tap “Forgot password?” on the login screen to reset it.


🏪 Step 3: Set Up Your Storefront

Start with a few basics:

Store Name

This is what customers will see in your shop.

Store Image

Add a photo to help your storefront stand out. You can skip this for now and upload it later.


🛒 Step 4: Add Your First Product

A strong first product sets the tone for your store. You'll enter:

  • Product name and description – Be clear and highlight what makes it special.

  • Product image – A good photo goes a long way.

  • Variants (optional) – Add options like size, flavor, or color with their own prices.

  • Categories and attributes – These tags help your product get discovered.

  • Pricing – Set a base price or prices for each variant.

  • Preparation time – Let customers know how long it takes to have the product ready.


🚚 Step 5: Choose How You’ll Sell

You can offer one, two, or all three fulfillment options—it’s your choice!

🏠 Local Pickup

Let customers pick up from your farm stand, pop-up, or home.

  • Enter your pickup location

  • Set the days and hours you’re available

🏪 Market Pickup

Let customers collect orders at a local farmers market.

  • Search for your market by name

  • Select it and review the existing schedule

  • If it’s missing, suggest a schedule:

    • Pick the months, weeks, days, and hours the market operates

🚗 Delivery

You bring the product to your customers—without platform fees.

  • Enter your starting address (used privately to calculate your delivery radius)

  • Set your delivery radius

  • Define a minimum order amount

  • Add your delivery fee

  • Choose your delivery days

  • Set a daily delivery limit


🧪 Step 6: Start Your Free Trial

Tap Get Vendor Pass to activate your free trial.

You’ll also be prompted to:

  • Add a payment method (to keep your store live after the trial)

  • Cancel anytime—no commitment required


🔒 Step 7: Verify Your Identity

Homegrown uses Plaid to securely verify vendors. This step helps:

  • Prevent fraud

  • Build customer trust

  • Ensure reliable payouts

Your info is encrypted and never shared without permission. Learn more about Plaid.


🎉 You're Ready to Sell!

Congrats—your storefront is now live! You can:

  • Add more products

  • Adjust fulfillment options

  • Manage orders

  • Update your availability

All from the Homegrown Vendor app.


Need Help?

We've added a Video Tutorial Collection to help you get the most out of your store. Check out these videos and other Homegrown support articles, or reach out via the Help section in the app—we’re here for you!


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